goals.ga - Conversion-focused Web Analytics
Goals.ga is a web statistics tool combined with a single question visitor satisfaction survey for improved insights into the website's online marketing effectiveness. It measures different steps of the persuasion process from engaging the visitors, through meeting their expectations, satisfying them, to finally making them convert into valuable customers. The results may be further segmented by several factors dscribing visits and visitors, like browsers, operating systems, languages, number of pageviews, time spent, etc. By analyzing performance for different values of these variables, online marketers may get valuable two dimensional knowledge: what type of their marketing efforts works well for what type of website visitors. Looking over these simple numbers from time to time gives website owners a clear view of their website's current success and its drivers. The tool can be installed easily on any websites: a counter code needs to be requested on goals.ga, then it needs to be pasted into the website's html source. The survey question and the conversion's criteria can be set on the reporting interface. This setup requires no more than a few minutes, neither does running an analysis. So usage is simple, insights are powerful: it is definitely worth trying.
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